While input or effort can easily be measured, for the knowledge worker it is nearly irrelevant as a measure of performance. Instead, performance has to be measured based on the outcome of one's effort. The impact of whatever you've done.
That typically marks the beginning of the pursuit of metrics. The number of clicks/views/downloads, open rates, follower numbers, and so on. While they are indicators of reach and have value being monitored as such, these metrics should not be confused with actual impact. As a result of what we've done, how many people changed their minds? How many took an action that is impossible for us to observe?
As we go about our day-to-day and the inevitable metrics that come with it, it's useful to give pause and consider the true impact of what we do. That something cannot be measured does not reduce its importance.
Is there a reliable measure of your impact? If there isn't, how do you know?
Inspired by Seth Godin: https://seths.blog/2021/05/insignificant-digits/
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